CVS Health: Digital Rebranding for Analytics

Earlier this month I had the pleasure of competing¬†alongside a few of my classmates at the Wake Forest Marketing Analytics Summit. Our challenge? To create a solution to attract, retain and grow analytics talent among millennials for CVS. While we didn't place, we immediately saw the implementation of one of our solutions: From kaggle.com As …

Creating the Optimal Speed Dating Solution

For my marketing analytics class, my group looked to see if we could create the optimal speed dating solution using data from the Columbia¬†Business School that we found on Kaggle. The Data Data was collected through a speed dating experiment conducted by Columbia professors, Ray Fisman and Sheena Iyengar. The data was collected from 2002-2004 …